Why I Created DURANTE
I have always loved niche fragrances, and people often asked me what perfume I was wearing. After moving to Barcelona, I began exploring a more conscious lifestyle and naturally became more selective about what I wanted to use on my skin.
In the world of perfumery, fully natural fragrances are rare. Most perfumes include synthetic aroma molecules, which are standard in the industry. When I discovered perfumers who work exclusively with natural raw materials, botanical essences, plant extracts, and traditional methods, it immediately resonated with me.
This inspired me to create a space dedicated to natural fragrance craftsmanship, transparency, and authenticity.
The concept
At DURANTE, every product is made from 100% natural ingredients. Carefully selected botanicals, resins, essential oils, and plant extracts. No artificial aroma molecules, no synthetic dyes.
I wanted to create a place where you can experience fragrances in a mindful and personal way. A place where quality matters more than quantity. That’s why instead of offering countless brands, I have chosen a curated selection of brands who share the same dedication to craftsmanship and purity of ingredients.
DURANTE is not just a shop! It is a warm, inviting space where you can take your time, enjoy a coffee, discover the collections, and feel at home.
Why Natural Fragrances Fascinate Me
Natural perfumes have something unique:
Depth. Texture. Character.
They evolve on the skin in a way that feels personal and alive. For me, choosing natural fragrances is about appreciation, of materials that come directly from nature and of the art behind transforming them into scent.
A message for everyone
Spend more time outdoors. Enjoy the sun, the sea, the forests, and the small moments of everyday life. Put your phone down from time to time and reconnect with the people around you. These are the things that have brought a lot of joy into my own life.
And of course, feeling great in your own skin includes the scents you choose to wear.